Our Story
Overview
Punjab’s first movie satellite TV channel that has captivated 1.3 billion viewers worldwide, Pitaara TV, stands tall as the ultimate global entertainment destination. With a dedicated team crafting extraordinary content, we curate a vast array of TV shows, films, and digital experiences. Join us on an exciting entertainment journey as we continue to redefine the boundaries of entertainment.
Vision
To be the foremost entertainment channel for Punjabis and the Punjabi diaspora
Mission
To satisfy our audience with creative, innovative and quality content matching their taste.
Purpose
Bringing Movies Home
At Pitaara TV, our aim is to bring the magic of movies directly to your home. Understanding the power of storytelling and the joy of great cinematic experiences, we strive to curate a captivating collection of films that will transport you to different worlds, evoke emotions, and ignite your imagination. Latest blockbusters, timeless classics, or hidden gems – we have it all to ensure exceptional cinematic entertainment you can enjoy from the comfort of your living room.
Passion for Entertainment
Uniting Audiences from all walks of life
Resilience in the Face of Challenges
Promoting Diversity and Inclusion
Optimizing Viewer Experience
Striving for Excellence
Embracing Innovation
MANAGING DIRECTOR
Mr. Sandeep Bansal
The channel is under the leadership of Mr. Sandeep Bansal, (Managing Director) who with over a quarter of a century of experience in the Media, Entertainment and Broadcasting Industry is also among the pioneers in the evolution of Cable & Satellite Business. Mr. Bansal has spearheaded the channel’s growth in the last 6 years from a new entry in the market into a well-established channel, available on all DTH and cable channels. Pitaara is also available internationally in Canada, UK, and the US.
Ensuring your wholesome entertainment with Punjabi films, Punjabi songs, special interviews and chit-chat shows featuring your favourite Punjabi singers and Punjabi actors.
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